La Jolla Homes - La Jolla Real Estate
Typical Marketing Action Plan


The following is a typical real estate Marketing Action Plan employed by Coldwell Banker La Jolla real estate agents Irene Chandler and Jim Shultz. We customize the Marketing Action Plan to meet the particulars of your transaction. We fine tune the plan and add an interactive schedule for each action item on the Action Plan. In this way, we maximize the marketing of your La Jolla real estate or adjacent community real estate property.

A very important element of our marketing of your property is our Internet Marketing, including our listing your property on over fifty
Real Estate Internet Portal Websites

WE PROVIDE 3 KINDS OF MARKETING:
 Expect the most exposure with the Chandler-Shultz Team.  We put you right in the middle of it -- that's good traffic and that's good exposure.  
1.  TRADITIONAL MARKETING  - Witness the Coldwell Banker presence on all major networks and cable, Sunday thru Thursday - NBC, ABC. Etc. 
2.  NETWORK MARKETING:  The Chandler-Shultz Team's unique community network makes a huge difference in Selling Your Home;  Real Estate Top Producers, Mainly Mozart, Club Amadeus, Scripps  Polster Breast Care Center, La Jolla Historical Society, La Jolla Town Council, Florence Riford Adult Center, PAWS, La Jolla Country Club, Club Altura, The Villagers and more.
3.  INTERNET MARKETING:  We market outside the United States because La Jolla is the international city!  With buyers coming from all over the world, your property needs to be exposed to the world.  We put your listing on www.WorldProperties.com which features unique exposure to local websites in 25 countries in seven languages.  With more traffic on the internet than you'll find on La Jolla streets, you can expect the the most exposure with the Chandler-Shultz Team.  We put you right in the middle of it -- that's good traffic and that's good exposure.  That's truly La Jolla's Advanced Internet Chandler-Shultz Team! 

We are committed to offer the highest standards of professional service to all our clients.  To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following marketing actions will be completed.     

        Marketing Action Plan - SAMPLE
1 Prepare CMA to establish fair market value Determine Listing Price
2 Place American Home Shield Policy on property Free to Seller/Basic Coverage during listing 
3 Prepare and sign listing contract with Sellers Get signatures on all listing documentation
4 Irene/Jim measure all rooms of property Measurements are estimates
5 Take Photos of interior and exterior We take many photos - the more the better
6 Determine  Selling Features of Home  Ask Seller what they like about the home
7 New listing documents delivered to office Documents given to transaction coordinator
8 Enter listing in MLS (Reba & Sandicor) REBA and SANDICOR internet
9 Send email to members of Top Producers' Club Top Producers Club 35 top La Jolla Realtors
10 Prepare Feature Sheets from MLS w/photos Prepare approx 50 for distribution at property 
11 Deliver Feature Sheets to Homeowner Feature sheets given to buyers visiting home
12 Prepare & submit Virtual Tour to all internet sites Virtual Tour in MLS & all internet sites
13 Featured Property of the Month on Realtor.com Property will be SHOWCASED/Realtor.com
14 Schedule property on office tour after sales meeting Office Sales Meeting Monday 9 - 10 am
15 Visit home on office tour after Monday meeting Home Tour around 10 a.m. after meeting
16 Place property listing on TV screen in office In reception room clients see all properties listed w/Coldwell Banker,  including yours
17 Email "just listed" cards to Sphere of Influence 500 colored postcards/past & present clients
18 Develop schedule for effective Ad rotation La Jolla Light & Village News
19 Prepare Broker Teaser - eCard Blast Eblast to San Diego List of Realtors - 11,000+
20 Write and design Ad space for property For LJ Light & Village News
21 Ad LJ Light Every other week in La Jolla Light
22 Ad San Diego Union Sunday Open House Section when scheduled
23 Ad Village News Every other week in Village News
24 Schedule property for Reba Meeting REBA meets every Wednesday
25 Order Professional Property flyers Order 100 Flyers in color 8 x 10
26 REBA Caravan & Pitch Session 8:30 - 9:30 pitch session - Caravan 9:30 - 12
27 Deliver Property Flyers to property Usually 24-48 hours print time
28 Snail Mail 'Just Listed' Postcards to Farm Area and Neighborhood (1 mile radious of property) 500 Post Cards to be mailed
29 We feed listing w/photos to the top fifty real estate web portals, including the following: Realtor.com, CaliforniaMoves.com, Coldwell Banker.com, Coldwell Banker Previews.com, OpenHouse.com, Yahoo.com, NYTimes.com, WallStJournal.com, etc. Also on following real estate portals: Google Base, Zillow, Loopnet, Trulia, Active Rain Blog, Oodle,Craigslist, Hotpads.com, Frontdoor.com, Backpage.com, Mexicobuyer's guide, etc.  Ads run until property sells.
30 Place brochures office Photo Rack for client pickup Replenish on continual basis
31 Place Photo in Window Display 8 x 12 color photo
32 Reserved Reserved
33 Personal phone call to selected Top Agents Call agents to answer any questions, etc.
34 Phone all potential buyers with details of listing Call potential buyers for feedback.
35 Organize for  upcoming Open Houses Decision regarding open house schedule
36 Sunday Open House - Approx 1/2 Day Duration I&J or selected qualified collegue to hold open house
37 Weekly Email Marketing Service Report to Sellers Showings, Open Hse Visitors, Web Hits, etc
38 Reserved Reserved
39 Irene/Jim Periodic Phone Report to Sellers-As Needed Report to seller on all showings
40 Periodic Progress Review with Seller-As Needed Progress Review  price adjustments
41 Give Seller advance notice of property showings Advance notice as required by Seller
42 Pre-qualify potential buyers Prequalify potential buyers 
43 Present Offers to Seller With prequalification letter from bank
44 Reserved Reserved
45 Present Seller Net Sheet Present Net Sheet with offer
46 Negotiate transaction with Buying Agent Irene and Jim are top negotiators
47 Deliver counter offers to all parties Sellers may counter purchase contract
48 Finalize the agreement Get final offer signed by buyer and seller
49 Open Escrow Deliver check and all signed papers to escrow
50 Meet with  appraiser Provide CMA if requested
51 Attend all property inspections Physical Inspection, Termite Inspection, etc.
56 Resolve problems and challenges Challenges always come up during escrow
53 CELEBRATE! Open champagne & CELEBRATE!

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Coldwell Banker La Jolla Real Estate, 930 Prospect, La Jolla, CA 92037
Irene: 858-775-6782 - Jim: 858-354-0000 - Email:
buylajolla@aol.com
La Jolla Homes for Sale - La Jolla Real Estate
http://www.ireneandjim.com