Marketing Action Plan - SAMPLE
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| 1 |
Prepare CMA to establish fair market value |
Determine Listing Price |
| 2 |
Place American Home Shield Policy on property |
Free to Seller/Basic Coverage during listing |
| 3 |
Prepare and sign listing contract with Sellers |
Get signatures on all listing documentation |
| 4 |
Irene/Jim measure all rooms of property |
Measurements are estimates |
| 5 |
Take Photos of interior and exterior |
We take many photos - the more the better |
| 6 |
Determine Selling Features of Home |
Ask Seller what they like about the home |
| 7 |
New listing documents delivered to office |
Documents given to transaction coordinator |
| 8 |
Enter listing in MLS (Reba & Sandicor) |
REBA and SANDICOR internet |
| 9 |
Send email to members of Top Producers' Club |
Top Producers Club 35 top La Jolla Realtors |
| 10 |
Prepare Feature Sheets from MLS w/photos |
Prepare approx 50 for distribution at property |
| 11 |
Deliver Feature Sheets to Homeowner |
Feature sheets given to buyers visiting home |
| 12 |
Prepare & submit Virtual Tour to all internet sites |
Virtual Tour in MLS & all internet sites |
| 13 |
Featured Property of the Month on Realtor.com |
Property will be SHOWCASED/Realtor.com |
| 14 |
Schedule property on office tour after sales meeting |
Office Sales Meeting Monday 9 - 10 am |
| 15 |
Visit home on office tour after Monday meeting |
Home Tour around 10 a.m. after meeting |
| 16 |
Place property listing on TV screen in office |
In reception room clients see all properties listed w/Coldwell Banker, including yours |
| 17 |
Email "just listed" cards to Sphere of Influence |
500 colored postcards/past & present clients |
| 18 |
Develop schedule for effective Ad rotation |
La Jolla Light & Village News |
| 19 |
Prepare Broker Teaser - eCard Blast |
Eblast to San Diego List of Realtors - 11,000+ |
| 20 |
Write and design Ad space for property |
For LJ Light & Village News |
| 21 |
Ad LJ Light |
Every other week in La Jolla Light |
| 22 |
Ad San Diego Union |
Sunday Open House Section when scheduled |
| 23 |
Ad Village News |
Every other week in Village News |
| 24 |
Schedule property for Reba Meeting |
REBA meets every Wednesday |
| 25 |
Order Professional Property flyers |
Order 100 Flyers in color 8 x 10 |
| 26 |
REBA Caravan & Pitch Session |
8:30 - 9:30 pitch session - Caravan 9:30 - 12 |
| 27 |
Deliver Property Flyers to property |
Usually 24-48 hours print time |
| 28 |
Snail Mail 'Just Listed' Postcards to Farm Area and Neighborhood (1 mile radious of property) |
500 Post Cards to be mailed |
| 29 |
We feed listing w/photos to the top fifty real estate web portals, including the following: Realtor.com, CaliforniaMoves.com, Coldwell Banker.com, Coldwell Banker Previews.com, OpenHouse.com, Yahoo.com, NYTimes.com, WallStJournal.com, etc. |
Also on following real estate portals: Google Base, Zillow, Loopnet, Trulia, Active Rain Blog, Oodle,Craigslist, Hotpads.com, Frontdoor.com, Backpage.com, Mexicobuyer's guide, etc. Ads run until property sells. |
| 30 |
Place brochures office Photo Rack for client pickup |
Replenish on continual basis |
| 31 |
Place Photo in Window Display |
8 x 12 color photo |
| 32 |
Reserved |
Reserved |
| 33 |
Personal phone call to selected Top Agents |
Call agents to answer any questions, etc. |
| 34 |
Phone all potential buyers with details of listing |
Call potential buyers for feedback. |
| 35 |
Organize for upcoming Open Houses |
Decision regarding open house schedule |
| 36 |
Sunday Open House - Approx 1/2 Day Duration |
I&J or selected qualified collegue to hold open house |
| 37 |
Weekly Email Marketing Service Report to Sellers |
Showings, Open Hse Visitors, Web Hits, etc |
| 38 |
Reserved |
Reserved |
| 39 |
Irene/Jim Periodic Phone Report to Sellers-As Needed |
Report to seller on all showings |
| 40 |
Periodic Progress Review with Seller-As Needed |
Progress Review price adjustments |
| 41 |
Give Seller advance notice of property showings |
Advance notice as required by Seller |
| 42 |
Pre-qualify potential buyers |
Prequalify potential buyers |
| 43 |
Present Offers to Seller |
With prequalification letter from bank |
| 44 |
Reserved |
Reserved |
| 45 |
Present Seller Net Sheet |
Present Net Sheet with offer |
| 46 |
Negotiate transaction with Buying Agent |
Irene and Jim are top negotiators |
| 47 |
Deliver counter offers to all parties |
Sellers may counter purchase contract |
| 48 |
Finalize the agreement |
Get final offer signed by buyer and seller |
| 49 |
Open Escrow |
Deliver check and all signed papers to escrow |
| 50 |
Meet with appraiser |
Provide CMA if requested |
| 51 |
Attend all property inspections |
Physical Inspection, Termite Inspection, etc. |
| 56 |
Resolve problems and challenges |
Challenges always come up during escrow |
| 53 |
CELEBRATE! |
Open champagne & CELEBRATE! |